Ecommerce // Performance Marketing // Digital Strategy
I'm passionate about e-commerce, performance marketing and digital strategy.
I also love to build, manage & grow relationships and find new solutions to drive new streams of revenue.
I worked for many years across Ireland, Netherlands and Italy for multinational corporations like Santoni, Tommy Hilfiger, Calvin Klein and Shinola, as well as
start-ups & agencies.
I'm performance-driven and a networking lover.
I'm currently based in Italy.
What I did...
It's been a long journey, but i'll try to recap the main steps. Get ready!
2020 - present, Italy
Marketing Director
Managing Offline & Online Marketing activies (ads, landing pages, CRM, sale funnels) to drive awareness and revenue.
2017 - 2020, Italy
Head of E-com & Marketing
E-commerce management to drive awareness & sales. B2B business dev. and account management.
2015-2017, Netherlands
Head of E-Com & Digital Marketing
Management of EU e-com activities, performance marketing funnels and digital marketing activities.
2014-2015, Netherlands
Performance Marketing Manager
Responsible to develop the e-com marketing strategy (SEM, display, affiliates) for the launch of EU e-com.
2012-2014, Netherlands
E-Com Affiliate Marketing Manager
Responsible for managing all affiliate activitiesand building long term relationships with key publishers.
2011-2012, Netherlands
Wholesale E-com Coordinator
Define the strategy to grow revenue, improve the wholesale business and enhance the brand positioning.
2010-2011, Ireland
E-Commerce Marketing Manager
Set up in-house agency, develop & execute marketing strategies for all clients (international brands).
2008-2010, Italy
Marketing Manager
Global Media Buyer, Manager of 9 PR offices worldwide, responsible for organizing key marketing events.
2007-2008, Italy
Marketing Consultant
2003-2008
Master Degree +
Degree in Marketing
